It opened nationwide on Friday, when it was showing in 1,676 theaters, but earned a paltry $4.3 million for the weekend. www.boxofficemojo.com/news/?id=36028=.htm. Box Office Mojo states: "While Matt Damon is obviously a star, audiences aren't going to show up for anything he does...the movie should disappear quickly from theaters."
Though $4 million in box office is a bomb, it still means about 500,000 people saw the movie over the weekend. Lots of people watch box office bombs.
What movie had the best opening night on Friday, January 4th? Texas Chainsaw Massacre 3D. It opened in 2,654 theaters, made $10.2 million on Friday, and is expected to make $21-24 million for the weekend.
Movies that bomb at the box office on opening weekend have short runs, as Box Office notes. If you want to see Promised Land in a theater, don't delay.